Strong brands give orientation

BSH Bosch en Siemens Huishoudelektro is de Belgische en Western Europe marktleider met 5 merken aanbiedt: Bosch, Siemens, Neff, Constructa, Gaggenau

"Because the brand is the most important ingredient in global competition – for the company one of its most precious assets and for the consumer a pivotal symbol of trust and sense of purpose."
Source: Brand guiding principles.